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Over the last few years, Jared has
put together a growing repertoire of seminars & workshops,
focusing on the direct and "real" elements required for
business owners to be able to apply and benefit from
straight away.
Jared's seminar's are "an
experience", and anyone who has attended one of his
seminars will know that he offers a youthful, dynamic & contagious
energy, with a very natural and entertaining style.
Jared continually changes
and updates his seminars to keep them fresh and
relative to
the market.
The Lucrative Art of Selling without
Speaking
In
today’s market, you don't necessarily have to be a salesman
to make the best sale. With customers ever more resistant to
what they perceive as deceptive salespeople, there is an
increasing need to utilize new methods and concepts for
selling high-end custom framing. This lecture is perfect for
shop owners looking to successfully sell their products to
the next generation of consumers. You’ll discover innovative
techniques to start selling without actually speaking! This
class will cover how to use silent techniques such as body
language and signage, as well as proven merchandising and
display concepts, in order to make a sale. These methods can
lead to a satisfied customer base that never feels like
they’ve been “sold”, creating long, lucrative relationships
for your business.
Planning for
Profit
This
seminar offers a modern-day approach that outlines the
critical factors that make a custom framing business
successful. Utilizing his years of experience working with
hundreds of framing businesses, Jared will dispel many of
the business clichés that no longer apply in today's ever
changing trade environment. You’ll discover up-to-date
retail concepts and ideas that will encourage customer
buying & loyalty for years to come. Other topics covered
will include: focusing on business priorities and planning;
innovative concepts for maximizing profit; pricing and
discounting strategies; and time management techniques. This
class will provide you with the strategies necessary to help
increase the scope of your business immediately while
simultaneously ensuring it’s long-term security.
BANG FOR YOUR BUCK! - Marketing on a
Shoestring!
In
this popular seminar - Jared has put together a
comprehensive collection of the industry's best retail
merchandising and marketing concepts - that cost $100 or
less! All it takes is a handful of proven techniques at add
some real pizzazz to your sales and marketing. These simple
but highly effective techniques will generate an increase in
profits, and help you sell more high-end custom framing,
boosting your sales to new levels.
Unlock the Full Potential of
Your CMC.
A CMC can open up new sales and design opportunities for any
framing business, increase your efficiency and profits.
Jared, who has more than 12 years of experience working with CMCs, will focus on such money-making techniques as how to
sell creative design elements like V-grooves, embossing, and
fancy corners. He’ll also cover how to come up with prices
for multi-opening and
other specialty mats. If you already own
a CMC,
or are just considering buying a CMC,
regardless of the brand or
model, this
class will show you how to save time, develop creative mat
design, and improve your bottom line.
"Making Magic" at the Front Counter!
Enhancing
the "magic of the moment" can lead to greater sales and
higher margins. This presentation will focus on the
psychological selling dynamics that occur on the front
counter, and give you the tools required to help create a
customised, individual experience for each customer. Jared
not only covers new "up-to-date" methods on frame design,
but also how to overcome the most common difficult questions
and how to effectively quote prices. Bring your staff along
to this and learn how create the right customer experience,
every time.
Merchandising & Marketing Techniques that Work!
19 years
worth of the best ideas from over 1000 custom frame shops
I've visited... in only 1.5 hours!! This presentation covers
a variety of marketing ideas and practical concepts that
specifically relate to Custom Framing businesses. Jared
has collected a valuable a "potpourri" of tested, proven
methods and "tricks" that will help create more business for
any framer, and maximise your opportunities.
Successful Retailing for Custom Framers!
What
matters to today's retail customer? As "Custom Picture
Framers", we are also "Retailers" - This presentation will
cover areas of shop presentation & design, merchandising,
branding, and other relevant areas that will help your
business to "stay in touch" with today's changing retail
consumer, and keep ahead of the market. With increasing
competition for luxury consumer dollars, this presentation
will provide you with essential knowledge to remain
competitive in tough times.
Selling
Mats & Design on the Front Counter
What makes a picture priceless? This dynamic seminar will
discuss the theories behind selling conceptual frame design,
with a focus on matboards. This presentation will help you
gain an insight into the unique psychology of our different
consumers, and how to understand which profitable design
influences most relate to their emotional needs.
Customers!! What do they Really Mean? - FAQ's on the Front
Counter!
The seminar is designed help decipher the psychology of the
retail consumer, and to provide suggested answers and
responses to the most frequently asked, difficult questions
that we all have to deal with on a regular basis on our
front counters.
For example -
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"I just want something cheap"
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"I just want a quote on getting this framed"
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"Wow, that's expensive!"
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"You are way more expensive than the other guy!"
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"Can't I just pay for this when I pick it up?"
If you have ever "choked up" on hearing these type of
questions on the front counter, then this seminar is for
you!
Improving Your Business with Conservation & Specialty
Matting
Improve
your business & sales by using new concepts in conservation
& specialty matting. Covering front counter consulting
methods for promoting conservation & specialty matting,
Jared shares techniques on how to add value through higher
quality matting & framing. Jared also reveals genuinely
usable merchandising tips for easy selling of up-scaled mat
designs and easy ways to educate your customer about the
benefits of conservation & specialty matting. Expand your
business potential by harnessing these new opportunities.
What is
the Future of Custom Framing?
As business
owners, what can we do stay ahead of the curve, & ensure our
success in the future? What is happening overseas and how
does this affect our market? Having attended the major
industry tradeshows around the globe in the last 5 years,
Jared shares his insights and discuss he
thoughts about where is
our industry might be heading.
Gunnar
CMC's: Getting to know Gunnar Mat Creator (GMC) Software
For over
a decade, everyone has been waiting for the CMC software
that offers no limitations and it's finally here.
Introducing the new "Gunnar Mat Creator". This seminar
will provide a detailed insight of the unique features and
benefits of the new GMC software that will improve both your
creativity and production efficiency. The Gunnar Mat Creator
software (GMC) offers a highly customizable interface that
you can modify to suit your preferences. In this class, you
will see how to draw and trace your own shapes straight onto
the screen using the new “Gunnar Draw” mode. Also discover
how to merge and overlap shapes with the new range of our
merge feature; use automatic snapping alignment systems; cut
or modify words and fonts; create your own clipart library;
and utilize the automatic layout and nesting systems for
production. This class is recommended for both existing and
potential Gunnar CMC owners. An open discussion period will
follow, so bring your questions. Don’t miss this information
filled session that will help increase your creative
potential.
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